Skip to main content

Overcoming the Fear of Death - Press release

LifeSearch Logo
3 min read

by LifeSearch,

See author bio

Published 18 Oct 2022


  • More than two fifths of Brits are scared about dying, with a third saying it affects how they enjoy their life. 
  • Over half (63%) are more frightened about losing a loved one, with 72% saying the pandemic has increased this fear. 
  • Registered Mental Health Nurse and accredited CBT Therapist shares techniques to help Brits deal with their increasing death anxiety.

A recent YouGov study has found that since the pandemic, almost three quarters of Brits have experienced an increase in the fear of dying or losing someone close to them. 

More than two fifths of Brits are fearful of their own death, with 63% more scared of losing a loved one. Of those who said they suffered with this fear, a third expressed that it affects their enjoyment in life.  

Life insurance broker, LifeSearch, is on a mission to protect individuals and their families and has spoken to Sam Thompson, Registered Mental Health Nurse and Cognitive Behavioural Therapist, who has shared coping mechanisms to help ease fear and live life to the fullest. 

Death Anxiety and Coping Mechanisms

  • Avoidance is one symptom of anxiety and choosing not to talk about death can cause death anxiety. 
  • People may struggle with their own death as they feel their family will not be able to manage.
  • Writing down thoughts and feelings surrounding death can help identify what causes the anxiety and can be a good start to addressing the fear of dying. 
  • Spending time on activities you enjoy can help you refocus on enjoying life more. 

Sam Thompson, Registered Mental Health Nurse and Cognitive Behavioural Therapist, explains these coping mechanisms in more depth: 

“People may encounter anxiety related to the fear of losing someone close to them or the fear of their own passing. One of the symptoms of anxiety in general is the avoidance of situations, encounters, or experiences. With ‘death anxiety’, we may observe people who choose not to talk about death or dying due to the subsequent emotions that they would experience.

Common beliefs related to death anxiety may be around not being able to cope with the feelings or thinking that their family will not manage after their passing. Writing these thoughts down and having a conversation with close family may be beneficial and identifying a person’s fear about dying or losing a loved one is essential to understanding what is maintaining their anxiety.

Finally, do the person’s anxieties around death impact their daily activities and enjoyment? It may be worthwhile to identify activities that they used to enjoy before experiencing their anxiety and to allocate a certain amount of time either each day or week to restart this. To support this, discussing a couple of goals to focus on and to work towards can be particularly helpful, too. It is recommended that the initial goals are achievable in the interim to increase motivation and achievement.”

LifeSearch wants to open up the conversation about planning for every eventuality in the future, encouraging people to live in the comfort of knowing that if anything terrible were to happen, they’d have the right support and financial protection they need.

Emma Walker, Chief Marketing Officer at LifeSearch, said:

"We do all we can to protect those close to us, so we understand that the thought of losing someone you love is painful. If conversations around death are normalised, it can help when the unexpected does happen. Having plans in place and finances discussed in advance, means less to worry about at such an upsetting time."


Media Contact 
Amanda Ayres

Editor’s Notes
Survey data was collected from the 2021 Death Study, conducted by YouGov. 
Expert commentary was provided by Registered Mental Health Nurse and Cognitive Behavioural Therapist, Sam Thompson, who is based in South Wales, United Kingdom. 

About LifeSearch
Over nearly 23 years, LifeSearch has grown into the UK’s biggest life insurance specialist, offering expert, independent advice to customers around life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business insurance. Over our two-plus-decades, LifeSearch has picked up dozens of awards for company culture, expertise and customer service. We have a TrustPilot score of 4.9 out of 5 (excellent) and came Top #3 in our debut appearance on the Sunday Times’ list of Best Places to Work in the UK – 

LifeSearch Logo
LifeSearch have been protecting the life you love since 1998. We've protected over 1 million of families in our time. Read our views and opinions on the latest industry news, and what we have to say on all things Health, Wealth & Happiness. Our content is brought to you by LifeSearcher's and guest writers.
See all articles by LifeSearch
article thumbnail image Features

Brits delay having children

Brits delay plans to start a family due to the cost-of-living crisis

28 Dec 2022, by LifeSearch

6 min read
article thumbnail image Features

Loss of Earnings - Press Release

New data shows that those on long-term sick leave will lose at least £23,126 a year on average

15 Dec 2022, by LifeSearch

4 min read
article thumbnail image Features

HWH 2022 - Part 2 Press Release

See how trends have changed on the back of the Cost of Living Crisis, in the run up to Christmas.

16 Nov 2022, by LifeSearch

15 min read

LifeSearch Limited is an Appointed Representative of LifeSearch Partners Limited, who are authorised and regulated by the Financial Conduct Authority. Calls may be monitored/recorded.