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About LifeSearch

We’re an independent protection adviser, the biggest and best at what we do. 
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About us

Since 1998, LifeSearch have protected over 900,000 UK families and businesses. Over 1.8m individuals. We work with insurers big and small to match you, your needs and budget to the best life cover for you.

When you talk - we listen. Our loyalty is to you, not to the insurer so there’s no hard sell here.

You simply tell us what’s going on and we search. We advise on the best way you can protect the life you love.

Since we started out in 1998, we’ve provided families with over £208bn in protection

Our award-winning service is based on one simple thing: putting you first

Rated 4.9/5 on Trustpilot from over 21,000 customers just like you

Our story


LifeSearch founder Tom Baigrie leaves his native South Africa. He lands in the UK and gets a job in insurance.


Life-insurance advocate Tom sells a policy to a friend during a rain-break at a cricket match.


Unfortunately, Tom’s cricket friend had to claim. The policy made a colossal difference for a grieving family.


Tom and business partner Arthur Davies launch LifeSearch, a protection adviser that, for once, would do right by the customer.


A breakout year. LifeSearch protect family number #100,000 and pick up five top industry awards.


LifeSearch launch our own awards to recognise firms who truly serve customers and support families.


LifeSearcher number #400 joins the fold as we sign three game-changing partnerships, and bag our 60th industry award.


Our 21st birthday years is marked with a Top #3 spot in the Sunday Times’ list of ‘Best Place to Work’*. A new online journey launches as we get closer to award win number #100


The world rocked by Covid, LifeSearch transitions to an at-home workforce with several new services launched to help customers amid the pandemic.


After more than two-decades at the top, Tom Baigrie moves to company Chair and Debbie Kennedy is invited to CEO to lead ambitious new growth plans.

We don’t stop when the policy’s signed

Your LifeSearch policy is regularly reviewed. We make sure you always have the most relevant, affordable and comprehensive cover as your life evolves and your plans come to life.

Ongoing support as a LifeSearch Customer

On top of your insurer benefits, we will keep in touch to review your cover should anything change in the future, plus we have a dedicated claims team here to help you if you ever need them.

We’re the biggest of our kind

There are over 450 LifeSearchers. Our focus on training, development and culture ensures we’re happy people who never stop learning. We’re always striving to serve and support customers better than we did yesterday.

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LifeSearch are recommended by

LifeSearch Limited is an Appointed Representative of LifeSearch Partners Limited, who are authorised and regulated by the Financial Conduct Authority. Calls may be monitored/recorded.