At LifeSearch, our mission is simple – to protect people properly.
That means listening to what matters to you, offering honest guidance, and helping you find cover that fits your life. We believe everyone deserves to feel secure – whether you’re protecting your loved ones, your income, your health or your business.
Not sure where to start? Speak to one of our friendly experts for personalised advice – no obligation, just honest guidance.
What makes us different?
Since 1998, we've helped 1.48 million individuals, families and businesses secure more than 1.8 million policies, putting over £249 billion worth of protection in place. In 2024 alone, insurers paid out more than £105 million to LifeSearch claimants, providing vital financial support when it mattered most.
By partnering with some of the UK's most trusted insurers and consumer champions, we make it easier to find the right cover, backed by advice you can trust. Our commitment to quality service has also earned us an Excellent Trustpilot rating from more than 22,000 reviews.
To us, protecting people properly means treating every customer as an individual. We'll never rush you, confuse you, or pressure you into something that doesn't fit your needs. Instead, we:
Listen first
to understand what is important to you
Explain clearly
in plain language - no jargon
Support you fully
whether you're online or on the phone
Our journey so far
Here’s a quick look at some key moments on our journey.
1998
LifeSearch was founded by Tom Baigrie and Arthur Davies with a simple mission: to help people find the right protection through expert, independent advice.
2004
A breakout year - we protected more than 100,000 families, individuals and businesses, and received five top industry awards.
2010
Launched offline advice partnership with Compare the Market to bring expert protection advice to even more people, as we grew to a team of over 400.
2012 - 2016
Expanded our partnership network, launching relationships with Which?, MoneySuperMarket (offline) and Compare the Market (online).
2019
We celebrated our 21st anniversary and were ranked top 3 in The Times’ Best Places to Work.
2021
Debbie Kennedy was appointed CEO, as founder Tom Baigrie became Chair, helping lead the next stage of our growth.
2023
Launched PoweredBy, enabling more people to access expert protection advice through the brands they already know and trust.
2024
Welcomed 17 new partners, including Yorkshire Building Society, helping more people access expert protection advice. We also expanded our advice to include Private Medical Insurance (PMI).
2026
Introduced a specialist service to help more people with complex or pre-existing health conditions access the protection they need.
Work with us
Interested in joining a team that’s making a real difference?
What our customers say about us
Need help or have questions?
Our protection advisers and support specialists are on hand to help with any questions and guide you through your options.
Give us a call or send us an email whenever you're ready.
LifeSearch is recommended by:
