Buying life insurance can feel overwhelming, with countless providers, policies and prices to consider. That’s where LifeSearch steps in, partnering with price comparison websites (PCWs) to help customers quickly compare multiple policies and find the right coverage that best suits their needs.
In this guide, we’ll walk you through the different ways to buy life insurance, explain how PCWs work, and show how LifeSearch partners with these platforms to help protect you properly.
A price comparison website (PCW) is an online platform that lets you compare financial products, like life insurance, across multiple providers in one place. Instead of visiting individual insurers one by one, a PCW brings all the options together, showing differences in coverage, features and pricing at a glance. Importantly, the PCW journey itself is a non-advised process, meaning the website presents information and options but does not recommend or tailor products to a customer’s individual circumstances. Customers who want more tailored guidance can still access fee-free advice or purchase cover over the phone at any point if that is the best option for them. It’s important to note that not all providers choose to list their products on PCWs, so customers may not see the full market when relying on them alone.
How a PCW Works for Life Insurance:
It’s also important to understand the difference between advised and non-advised routes. A price comparison website (PCW) journey is typically non-advised, meaning you compare and choose policies yourself without tailored recommendations. However, through LifeSearch’s partnerships with PCWs, customers who want extra support can move seamlessly into an advised journey, where our experts provide guidance based on their individual needs. This brings our philosophy to life: digital when you want it, human when you need it.
LifeSearch partners with two of the UK’s leading PCWs, MoneySuperMarket and Compare the Market, to make buying life insurance and other protection products easier. We enable customers to compare and purchase cover directly through the PCW in a clear and straightforward way.
As their exclusive protection provider, if you want to talk it through with an expert adviser, LifeSearch are able to provide fee-free advice via telephone to customers who opt in during the application process on the PCW.
Whilst your policy will always be taken out directly with your chosen provider, LifeSearch is there to assist you at every step - from taking out your cover to making a claim.
Through our partnership with MoneySuperMarket, you can compare life insurance options quickly and easily, with the added benefit of expert advice from LifeSearch if you want it. Explore life insurance with MoneySuperMarket.
With Compare the Market, you can review protection products side by side and, if you choose, speak directly to a LifeSearch adviser for tailored, fee-free guidance. Find out more about life insurance with Compare the Market.
By partnering with PCWs, LifeSearch makes buying life insurance more straightforward, efficient and trustworthy. Here are the key benefits of this approach:
There are several alternative ways to buy life insurance, each with its own advantages:
Buying life insurance doesn’t have to be complicated. By using price comparison websites through LifeSearch, you can quickly compare policies, find competitive rates, and ensure your loved ones are properly protected - all with expert guidance every step of the way. If you’d like help working out just how much life insurance you need, we’ve created this handy online life insurance calculator to help!
If you’d like to speak to somebody about getting the right coverage for your family, speak to a LifeSearch adviser today. Our team can answer your questions, guide you through your options, and help you take the next step toward peace of mind.
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