LifeSearch announces new CEO

LifeSearch, the UK’s leading life insurance intermediary, is delighted to announce that Debbie Kennedy will join the business as Chief Executive, with Tom Baigrie becoming LifeSearch’s Chair. This leadership transition reflects the company’s continued growth and long-term commitment to strengthening its position at the forefront of the protection market.

Debbie brings over two decades of experience in the protection market, most recently as Protection Director at LV=, and prior to that in senior roles at Royal London, Capita, MLC Life Insurance and Axa. Her extensive industry knowledge and leadership experience will support LifeSearch’s ambition to expand access to protection and deliver even greater value to customers and partners.

Tom started LifeSearch in 1998 and leads a 500-strong team that works with some of the UK’s biggest financial services brands, including MoneySupermarket and Compare The Market. To date, LifeSearch has protected over 1 million lives in the UK, and customers rate the service 4.9 out of 5 on Trustpilot, reflecting the company’s long-standing focus on customer care, expertise and trusted advice.

Tom Baigrie commented: “I am incredibly proud of the business that LifeSearch has become these last 20 years and I am delighted to have found a successor who will run this big business far better than I ever could. Debbie brings a wealth of experience and knowledge in managing complex and fast-growing businesses.

“Having been hugely impressive at LV and having led the team that utterly transformed Royal London from a dormant brand into a market leader. We are excited to say that Debbie will start work with us on the 1st of November.

“But worry not, I’m not going away just yet. My focus will concentrate more on partnerships, marketing, PR, improving our industry and seriously influencing our market to make it a better place for consumers and advisers.”