Debbie Kennedy’s comments on the FCA's Pure Protection Market Study Final Report

The FCA's final report on the Pure Protection Market Study marks an important moment for the protection industry. With recognition that the market is working well for customers and a clear focus on closing the protection gap, the findings provide a strong foundation for future growth.

Debbie Kennedy, Chief Executive at LifeSearch, comments on the FCA's Pure Protection Market Study Final Report:

"The FCA looked hard at this market and backed it. It’s a vote of confidence in the protection market and a green light for growth.

“What matters now is what we do with that confidence. We have a regulator focused on growth, with pragmatic Consumer Duty guardrails in place, and a shared recognition that the biggest challenge is closing the protection gap.

“Crucially, the FCA has chosen collaboration and delivery over significant new intervention. The market has been shown to be working well for customers, and the focus now turns to improving awareness, increasing access, and supporting innovation so that more people can benefit from protection.

"We look forward to working with the FCA, AMI, PDG and the wider industry as this moves into delivery, and to playing a full role in the adviser engagement initiatives and awareness campaign that will follow. Closing the protection gap will take sustained, collective effort, and LifeSearch remains fully committed to that work."