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LifeSearch partners with PensionBee

LifeSearch author Emma Walker
3 min read

by Emma Walker, Chief Marketing Officer

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LifeSearch's Chief Marketing Officer and Protection advocate.See author bio

Published 26 May 2023


LifeSearch, the UK’s leading tech-driven protection specialist, today announces its technology and advice partnership with leading online pension provider, PensionBee, to help consumers get protected.

Powering PensionBee’s newly launched direct-to-consumer protection insurance offering, LifeSearch will provide a fully digital buy and apply now journey, along with access to the LifeSearch expert advisers for those consumers who require advice or have queries and need guidance. The exclusive partnership has been agreed initially over a five-year period.

Together, LifeSearch and PensionBee hope to support pension savers to protect the life they love andgive peace of mind from any future financial shocks that may impact their income such as sickness, injury or death.

This follows the launch of “Powered by LifeSearch” earlier this year, enabling partner brands to offer digital protection journeys by leveraging its new proprietary technology-led solution coupled with the specialist advice offering that spans the broker’s 25-year heritage. With its customer-led approach, LifeSearch will ensure protection conversations can take place whenever they are needed to drive its ambition to ‘protect the UK properly’.

Debbie Kennedy, Chief Executive at LifeSearch said: “With our shared values and likeminded approach to empowering our customers, we are delighted to partner with PensionBee.  Their use of smart technology combined with dedicated customer service, is very much in line with our hybrid digital-first approach, supported offline by our team of expert advisers.

“With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, this is a fantastic opportunity to support PensionBee’s customers with a seamless online journey, improving access to expert advice and most importantly, feel assured they have found the best cover that is right for them and their needs.”

Romi Savova, Chief Executive at PensionBee, said: “Pensions and life insurance go hand-in-hand, providing savers and their loved ones greater financial security for the future. While a pension can help savers meet their costs in retirement, life insurance is an essential step in helping prevent financial difficulties that can arise from an unexpected passing. Yet, despite their importance, pension and life insurance products can often be seen as inaccessible and complex or overlooked until much later on in life.

“Our new partnership with LifeSearch aims to make planning ahead as easy as possible, so our customers are able to consider protection from the start of their saving journey, creating a future of financial freedom for all, whatever their aspirations.”

- Ends -


For further information, please contact:

Matthew Morris, Carr Consulting & Communications

Email: / Tel: 07717 420693

Laura Dunn-Sims / Ffion White, PensionBee

Email: Tel: +44 20 3457 8444

About LifeSearch

In 25 years, LifeSearch has grown into the UK’s biggest life insurance specialist, offering expert, independent advice to customers around life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business insurance. Over our two-plus-decades, LifeSearch has picked up dozens of awards for company culture, expertise and customer service. We have a TrustPilot score of 4.9 out of 5 (excellent) and came Top #3 in our debut appearance on the Sunday Times’ list of Best Places to Work in the UK –

About PensionBee

PensionBee is a leading online pension provider, making pension management easy for its customers while they save for a happy retirement.

PensionBee helps its customers combine their old pension pots, make flexible contributions, invest in line with their goals and values and make withdrawals from the age of 55 (increasing to 57 in 2028.) PensionBee offers a range of investment plans, including fossil fuel free options, from some of the world’s largest asset managers.

Operating in the £1 trillion market of Defined Contribution pension assets, PensionBee has grown rapidly through its direct-to-consumer marketing activities, creating a household brand name for the mass market.

The Company has over £3.4bn in Assets Under Administration and 198,000 Invested Customers as at 31 March 2023. PensionBee has consistently maintained a Customer Retention Rate in excess of 95% and an Excellent Trustpilot rating, reflecting its commitment to outstanding customer service.

PensionBee is admitted to trading on the Premium Segment of the London Stock Exchange’s Main Market (LON:PBEE).     

LifeSearch author Emma Walker
Emma Walker Chief Marketing Officer
A career devoted to protection, Emma was the architect behind MoneySuperMarket’s Protection business, the creator of SunLife’s Digital presence and now Brand, Digital and Marketing for LifeSearch. Emma is fuelled by passion for making protection accessible and relatable for everyone.
See all articles by Emma Walker
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