LifeSearch partners with PensionBee

PensionBee chooses LifeSearch as a new technology and advice partner for protection

LifeSearch, the UK’s top tech-driven protection company, is teaming up with PensionBee, a popular online pension provider. This collaboration aims to help consumers get protected.

LifeSearch will power PensionBee’s new direct-to-consumer protection insurance. It will offer a journey that is completely digital for purchasing and applying. Consumers can reach out to LifeSearch advisers for help with their queries. The parties have made a first agreement for an exclusive partnership. This will last for five years.

LifeSearch and PensionBee aim to help pension savers protect their lives. They want to ensure peace of mind for future financial hits, such as illness, injury, or death.

This follows the launch of “Powered by LifeSearch” this year. It allows partner brands to provide digital protection journeys. They can use the new tech solution with expert advice from the broker’s 25 years of experience. LifeSearch focuses on customers, ensuring protection talks happen when needed. This supports their goal to ensure proper protection of the UK.

Debbie Kennedy, Chief Executive at LifeSearch said:

“We’re pleased to team up with PensionBee, as we both value empowering our customers. Their smart technology and commitment to customer service match our digital-first approach. This is backed offline by our expert advisers.

“We want to grow the protection market, especially among younger consumers. We also aim to use technology in our sector. This is a great chance to help PensionBee’s customers enjoy a smooth online experience. It improves access to expert advice and helps them feel confident they’ve found the best cover for their needs.”

Romi Savova, Chief Executive at PensionBee, said:

“Pensions and life insurance help savers and their families gain more financial security. A pension supports you in retirement. Life insurance can help avoid financial strain after an unexpected death. Still, many view these products as complex or ignore them until later in life.

“Our new partnership with LifeSearch makes planning ahead easy. Now, customers can think about protection right from the start of their saving journey. This helps them create a future of financial freedom, no matter their goals.”

- Ends -

NOTES TO EDITORS

For further information, please contact:

• Matthew Morris, Carr Consulting & Communications
• Email: matthew@carrcandc.co.uk / Tel: 07717 420693
• Laura Dunn-Sims / Ffion White, PensionBee
• Email: press@pensionbee.com Tel: +44 20 3457 8444

About LifeSearch

In 25 years, LifeSearch has grown into the UK’s biggest life insurance specialist. We provide expert, independent advice on life insurance, critical illness cover, income protection, family income benefit, serious illness cover, and business insurance.

For more than twenty years, LifeSearch has won a variety of awards for our culture, expertise, and customer service. We have a TrustPilot score of 4.9 out of 5, which is excellent. Also, we ranked #3 on the Sunday Times’ list of Best Places to Work in the UK in our first appearance - LifeSearch.

About PensionBee

PensionBee is a top online pension provider. It makes managing pensions easy for customers saving for a happy retirement.

PensionBee enables customers to combine old pension pots, make flexible contributions, and invest according to their goals.

They can also withdraw funds from age 55, rising to 57 in 2028. The company offers various investment plans, including fossil fuel-free options, from leading asset managers.

In the £1 trillion Defined Contribution pension market, PensionBee has experienced rapid growth through direct-to-consumer marketing. This has made it a well-known brand for the mass market.

As of 31 March 2023, the company has over £3.4 billion in assets and 198,000 invested customers. PensionBee has a customer retention rate above 95%. It also has an excellent Trustpilot rating. This shows its strong commitment to customer service.

The Premium Segment of the London Stock Exchange’s Main Market (LON:PBEE) lists PensionBee.