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LifeSearch chosen as advice partner for NerdWallet

LifeSearch author John Rogers
3 min read

by John Rogers, Marketing Executive

See author bio

John is a Protection expert, having worked in our customer facing teams and best practice teams, and now is immersed in Protection Content and Marketing. See author bio

Published 2 Oct 2022


LifeSearch, the UK’s leading tech-driven life insurance broker, has been selected by NerdWallet UK as the advice and technology partner for its newly launched life insurance comparison service for consumers.

NerdWallet UK, an independent financial comparison website, will now offer quotes and the ability to buy life insurance and critical illness (CI) online. Consumers who require advice or have queries and need guidance will be directed to LifeSearch’s expert advisers.

The price comparison service will also lead those looking for income protection, whole of life insurance and over-50s policies to the advisers at LifeSearch

Debbie Kennedy, Chief Executive at LifeSearch said: “With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, we are delighted to be selected as NerdWallet’s protection technology and advice partner and to support their protection offering. We will support NerdWallet’s customers to get the most out of the tools and guides available to them, improving easy access to expert advice and ultimately feel confident they have found the best cover that is right for them and their needs.” 

NerdWallet provides financial guidance to 20 million consumers and small and mid-sized businesses (SMBs) every month. In 2020, the company expanded its footprint internationally through the acquisition of Know Your Money, a start-up that provided a similar range of comparison and information tools geared at people who live in the UK.

Nic Redfern, Financial Director at NerdWallet UK, said: “Life insurance has become a talking point for many individuals over the last few years, with the pandemic driving home the importance of being prepared for any unexpected event. Life insurance can be complicated, especially for those thinking about taking out a policy for the first time. With this partnership, we hope to help more consumers navigate the world of life insurance to ensure they can make the best decision for them, their families, and the future.”


For further information, please contact:
Karen Mignon / Kevin Carr, Carr Consulting & Communications
Email: karen@carrcandc.co.uk / Tel: 07766 651327
Email: kevin@carrcandc.co.uk / Tel: 07887 838811

About LifeSearch
Over nearly 24 years, LifeSearch has grown into the UK’s biggest life insurance specialist, offering expert, independent advice to customers around life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business insurance. Over our two-plus-decades, LifeSearch has picked up dozens of awards for company culture, expertise and customer service. We have a TrustPilot score of 4.9 out of 5 (excellent) and came Top #3 in our debut appearance on the Sunday Times’ list of Best Places to Work in the UK – www.lifesearch.com.

About NerdWallet
NerdWallet (Nasdaq: NRDS) is on a mission to provide clarity for all of life’s financial decisions. As a personal finance website and app, NerdWallet provides consumers with trustworthy and knowledgeable financial information so they can make smart money moves. From finding the best credit card to buying a house, NerdWallet is there to help consumers make financial decisions with confidence. Consumers have free access to our expert content and comparison shopping marketplaces, plus a data-driven app, which helps them stay on top of their finances and save time and money, giving them the freedom to do more. NerdWallet is available for consumers in the U.S., UK and Canada.

“NerdWallet” is a trademark of NerdWallet, Inc. All rights reserved. Other names and trademarks used herein may be trademarks of their respective owners.

LifeSearch author John Rogers
John Rogers Marketing Executive
A ‘Searcher since 2015, John is a Protection expert having worked in our customer facing teams and best practice teams, and now is immersed in Protection Content and Marketing.
See all articles by John Rogers
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