How do LifeSearch make money if advice is fee-free
Our life insurance advice is fee-free. So how do we make money? Learn how LifeSearch works, how we’re paid and why that means better value for you.
If you run a business, you rely on people. And people rely on you too. When something serious happens, the impact is never just personal. It affects households, colleagues and the wider business.
Group life insurance helps you support your employees when it matters most. It is one of the simplest and most meaningful employee benefits you can offer.
Group life insurance, often called ‘death in service benefit’, is a policy arranged and paid for by an employer. It pays a lump sum to an employee’s loved ones if they die while working for your business. It’s usually offered as part of a wider employee benefits package, alongside group critical illness cover and group income protection.
Group life insurance is designed to be straightforward. Cover is usually based on a multiple of salary, often two, three or four times annual income.
The employer pays the premiums and the policy covers all eligible employees.
If an employee dies while employed, the policy pays out a lump sum, usually to their chosen beneficiaries. In many cases, this is set up through a trust to help make sure the money is paid quickly and to the right people.
Group life insurance is designed to provide financial support if an employee dies during their employment. The payout can help their loved ones manage the immediate financial impact and keep things stable at a difficult time.
In real terms, that can mean covering everyday bills, paying off debts or giving people space to adjust without immediate financial pressure.
Group life insurance focuses on one event - death during employment. Importantly though, death doesn’t have to happen at work.
It does not usually provide support if an employee becomes ill or is unable to work. That’s where other employee benefits come in.
Group critical illness cover can provide a lump sum if someone is diagnosed with a serious condition. Group income protection can provide ongoing income if someone is unable to work due to illness or injury. Each type of cover does a different job.
Group life insurance protects dependants if the worst happens. Other benefits help support employees while they are still here.
Group life insurance is not the only way a business can provide life cover. You may also come across ‘relevant life cover’, which is also arranged by a business but works differently.
Group life insurance is designed to cover a group of employees under one policy. It is usually offered as part of an employee benefits package and applies to all eligible staff.
Relevant life cover is typically set up for an individual, often a director or key employee. It works more like a personal life insurance policy, but the premiums are paid by the business.
Both can play a role. Group life is often the starting point. Relevant life is more tailored and used for specific people or situations.
For employees, group life insurance is about reassurance. It shows that the business they work for has thought about what would happen if the worst happened.
That matters more than people often realise. It builds trust. It reduces financial worry. And it shows that support goes beyond a salary. Even if it is never used, knowing it is there can make a real difference.
Group life insurance is often the first step in building a benefits package that people genuinely value. It’s relatively simple, cost-effective and valued by employees.
For employers, it helps attract and retain good people, offer support in a consistent way and show that employee wellbeing is taken seriously.
For many businesses, yes. It is one of the simplest ways to offer meaningful support to employees and their dependants.
The cost is usually lower than personal cover because it is arranged on a group basis, but the impact can be significant. It is often where businesses start when they begin to build out employee benefits.
Group life insurance is simple, employer-funded and easy to manage. It provides clear financial support if an employee dies and helps create a consistent approach across your business.
However, cover usually ends when an employee leaves. That is why many people still choose to have personal life insurance alongside their workplace cover.
Running a business means making the right decisions for your people. Getting employee benefits right really matters. We’re independent, so we help you choose cover that works for your business and your employees.
Fee-free advice for your business - We help you understand what cover you need and how to set it up correctly.
Access to leading insurers - We compare across the market and don’t operate a restricted panel. And find the right cover for you and your budget.
Structured the right way from the start - We make sure policies are set up so payouts go to the right place, at the right time - based on your plans.
Support as things evolve - Since 1998, we’ve supported 1.3 million individuals and businesses. As life changes, we’re around to make sure your cover is still right for you and your business.
Talk to a friendly LifeSearch protection adviser today. Fee-free. No jargon. No pressure. Just clear, human help to get protection right for you and the people you love.
Our life insurance advice is fee-free. So how do we make money? Learn how LifeSearch works, how we’re paid and why that means better value for you.
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