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LifeSearch partners with Neilson Financial Services

LifeSearch author Emma Walker
3 min read

by Emma Walker, Chief Marketing Officer

See author bio

LifeSearch's Chief Marketing Officer and Protection advocate.See author bio

Published 24 Jul 2023



LifeSearch, the UK’s leading, independent protection specialist, has partnered with Neilson Financial Services, a global specialist provider of life insurance, as its advisory arm as part of an exclusive new partnership.


The new partnership with Neilson Financial Services will see LifeSearch’s team of 240 fully regulated specialist protection advisors support Neilson’s customers through its owned and operated brands including Smart Insurance, Post Office, British Seniors and Cover Today. LifeSearch will support those who are seeking guidance and advice along their protection journey, or who may health issues or didn’t meet Neilson’s product criteria but there is a definite protection need. 


Debbie Kennedy, Chief Executive of LifeSearch commented: “We’re delighted to partner with Neilson Financial Services to bring our specialist advice offering to benefit their customers. While the digital journey is critical in today’s protection market, advice is still paramount. Our 25-year track record of delivering high-quality specialist advice will ensure protection conversations can take place whenever they are needed.”


Earlier this year, LifeSearch announced that it was continuing to expand its offering in the UK with the launch of “Powered By LifeSearch” – powering online, offline or hybrid protection journeys for partner brands, with its new proprietary technology-led solution and its award-winning and well-established advice led offering.


Rob Clarkson, Managing Director at Neilson Financial Services said: “We are looking forward to working with LifeSearch in support of ensuring our customers are given every opportunity to secure the protection they need.”


“Powered by LifeSearch” will give partners access to the established LifeSearch offering including expert tele-interviews for customer disclosure, pipeline management, underwriting expertise, complex risks, quality monitoring, retention and lapse management, plus customer care support, claims handling, trusts and more.  LifeSearch has designed and built its new proprietary technology-led solution to help power this shift by providing digital ecosystems with the necessary tools to make protection products a seamlessly integrated offering within their customer applications.


Alongside Neilson Financial Services, LifeSearch already works with a range of large and small partners including Which?, Unbiased, CompareTheMarket, MoneySuperMarket, PensionBee, Royal London, MoneyFacts Lloyds Banking Group, MoneySavingExpert, Zurich and more.


- Ends –




For further information, please contact:

Karen Mignon / Kevin Carr, Carr Consulting & Communications

Email: / Tel: 07766 651327

Email: / Tel: 07887 838811


About LifeSearch

In 25 years, LifeSearch has grown into the UK’s biggest life insurance specialist, offering expert, independent advice to customers around life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business insurance. Over our two-plus-decades, LifeSearch has picked up over a hundred awards for company culture, expertise and customer service. We have a TrustPilot score of 4.9 out of 5 (excellent) and came Top #3 in our debut appearance on the Sunday Times’ list of Best Places to Work in the UK -


About Neilson Financial Services

Neilson Financial Services is a global specialist provider of life insurance. In the UK and Canada, Neilson provides insurance products directly to consumers via our retail and partnership brands. 


Our ambition is to protect and help as many people as possible by making products available however they want to buy them - whether online or offline, with guided or full advice or in conjunction with our corporate partners.

LifeSearch author Emma Walker
Emma Walker Chief Marketing Officer
A career devoted to protection, Emma was the architect behind MoneySuperMarket’s Protection business, the creator of SunLife’s Digital presence and now Brand, Digital and Marketing for LifeSearch. Emma is fuelled by passion for making protection accessible and relatable for everyone.
See all articles by Emma Walker
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LifeSearch Limited is an Appointed Representative of LifeSearch Partners Limited, who are authorised and regulated by the Financial Conduct Authority. Calls may be monitored/recorded.