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LifeSearch announces new CEO

LifeSearch announces new CEO

30 Jun 2021

LifeSearch, the UK’s leading life insurance intermediary is delighted to announce that Debbie Kennedy will join the business as Chief Executive, with Tom Baigrie becoming LifeSearch’s Chair.

Debbie brings over two decades of experience in the protection market, most recently as Protection Director at LV=, and prior to that in senior roles at Royal London, Capita, MLC Life Insurance and Axa.

Tom started LifeSearch in 1998 and leads a 500 strong team that works with some of the UKs biggest financial services brands, including MoneySupermarket and Compare The Market. To date, LifeSearch has protected over 1 million lives in the UK and customers rate it 4.9 out of 5 on Trustpilot.

Debbie Kennedy said: “I’m honoured to be joining LifeSearch and can’t think of a more iconic Protection company to work with. This is a wonderful opportunity for me to help lead LifeSearch through its next stage of growth. I’m leaving an amazing team at LV, and I am immensely proud of the growth and transformation we have achieved. I will be cheering them on as they go from strength to strength.”

Tom Baigrie commented: “I am incredibly proud of the business that LifeSearch has become these last 20 years and I am delighted to have found a successor who will run this big business far better than I ever could. Debbie brings a wealth of experience and knowledge in managing complex and fast-growing businesses. 

“Having been hugely impressive at LV and having led the team that utterly transformed Royal London from a dormant brand into a market leader. We are excited to say that Debbie will start work with us on the 1st of November.

“But worry not, I’m not going away just yet. My focus will concentrate more on partnerships, marketing, PR, improving our industry and seriously influencing our market to make it a better place for consumers and advisers.”



For further information, please contact:

Kevin Carr 
Email: kevin@carrcandc.co.uk / Tel: 07887 838811
Karen Mignon
Email: karen@carrcandc.co.uk / Tel: 07766 651327

About LifeSearch
Over nearly 23 years, LifeSearch has grown into the UK’s biggest life insurance specialist, offering expert, independent advice to customers around life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business insurance. Over our two-plus-decades, LifeSearch has picked up dozens of awards for company culture, expertise and customer service. We have a TrustPilot score of 4.9 out of 5 (excellent) and came Top #3 in our debut appearance on the Sunday Times’ list of Best Places to Work in the UK – www.lifesearch.com.

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